Seems like a strange question right? What’s your brand?
My brand is all about being: Kind; friendly, approachable, understanding, helpful, committed, hard working, dependable.
These are mine and my businesses core values. What’s yours?
How do you show your core values to others?
The best way I show my core values is through my branding and my actions.
It’s how I communicate, how I present myself, how I share information and how I talk to others, in person, on the phone, in emails and on social media.
You are representing your brand in everything you do online and in your socials, your replies to comments on social media, they way you conduct yourself in your stories, your replies to reviews on your products, the way you speak to others in Facebook groups, it’s all a reflection on your brand.
So before you reply to that review, rant on your stories, speak negatively to someone else in a Facebook group, talk to others about a negative experience, ask yourself first;
“Is this on brand”
“is this response representing my brand and how I want to be seen?”
If the answer is no, then write it, read it back, get it off your chest, then delete it.
Because that one negative comment, one ranting email, one frustrated story, one rude comment on social media, can be seen by anyone, anywhere and they won’t get the message that you’ve been trying to portray in your branding, they’ll see something completely different.
So Stop. Think. Act.
And always stay on brand.
What’s your brand?
