So you’ve created your first Facebook ad, or your a few ads in but you’re wondering, Why doesn’t Facebook like my Ad Image?

Facebook collects data from all the ads run every day across there platform and have access to a large amount of information about what ads are most successful.
From this, Facebook has determined that ads with images which contain little copy, also know as text overlay, perform better.

Because of this, Facebook judges your images by the amount of text they contain for your ads and will rank the ad porly if it has too much text.

Facebook does this because it want’s your ads to be a success, but how much text is too much?

Tools to help you

Facebook understands that it’s hard to figure out if your image is going to pass the 20% rule, so it has created a Text Overlay tool you can use to check your image before you upload it to Facebook in your ad campaign.

Here is a link to Facebook’s Text Overlay tool so you can try it yourself: https://www.facebook.com/ads/tools/text_overlay

Also, here are a few examples of what Facebook sees to be ok, a little too much text and way too much text.

Image Text OK

Your ad will run normally.

Image Text Low

Your ad’s reach may be slightly lower.

Image Text Medium

Your ad’s reach may be much lower.

Image Text High

Your ad may not run.

Need help?

If you are having trouble with your Facebook Advertising or need assistance creating stand out images for your ads, get in touch, I’d love to help you create captivating, appealing and clickable Facebook ads for your business.

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Here are a few quick tips to help you get your Facebook advertising going from a flop to a raging success:

Tip 1 Install Facebook Pixel on your website

Facebook’s Pixel tool is an essential part of advertising on Facebook. It allows you to deep dive into the type of people who are visiting your website and purchasing your products.

It then allows you to re-target the people who have been on your site and haven’t made a purchase. You can also use your Facebook Pixel to create a lookalike audience based on the people who have visited your website.

Tip 2 Get to know your Google Analytics

Now I know what you’re thinking “but we’re talking about advertising on Facebook”.

Facebook is only one piece of your marketing funnel. To effectively market to your audience, you need to understand where all your website visitors are coming from and their demographics also.

Tip 3 Understand your ideal audience

When you keep your audience in Facebook Advertising broad, you’ll have two possible outcomes: you’ll be less likely to find your tribe, or you’ll find them but it will cost you a lot to do so.

The reason for this is that everyone is different, and although your target market may be Women between the ages of 25-45, this is still a really broad category.

Getting to know both your ideal audience and the people who are already visiting your website, is the key to narrowing down on your target market for advertising on Facebook, which will get you better results or a better price.

Tip 4 Don’t be afraid to try a few things

Everyone is different and what appeals to one person, may not appeal to others. So, it’s always best to split-test your ads so that you can see what appeals to your audience. You can split test the copy, images etc.

Tip 5 When you have a campaign running which is generating traffic to your website, make sure you have a re-targeting campaign in place

Why? Because if it’s the first time someone has seen your business, they aren’t likely to purchase from you on the first visit to your website.

Having a re-targeting campaign so that they see you again in their news feed, gives them another opportunity to see your business and get to know you before making that purchase.

Tip 6 Have goals set up so you can track the effectiveness of your campaign

It’s one thing to have an add that is generating click through’s to your website, but it’s a completely different thing to have an ad that’s also converting into sales.

When you set up event tracking, you can effectively track not only the click through’s, but the conversions from your campaigns also.

Sometimes an ad with low click throughs might be generating more sales, so it’s always best to monitor both.

Tip 7 When in doubt, hire a Facebook Advertising professional

Facebook advertising can be tricky. If you’ve tried the above tricks and just can’t seem to get the results you think you should be, then it might be time to either do a course in Facebook Advertising or hire a Facebook Advertising professional.

A professional should run an audit of your existing socials and analytics, provide you with recommendations, set up audiences for you to use and run a campaign for you, providing you with a report at the conclusion of the campaign.

When searching for an advertising professional, make sure you ask them their results, ask them to see ads they’ve run in the past for clients, and even ask for testimonials from past or current clients.

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