So you’ve created your first Facebook ad, or your a few ads in but you’re wondering, Why doesn’t Facebook like my Ad Image?

Facebook collects data from all the ads run every day across there platform and have access to a large amount of information about what ads are most successful.
From this, Facebook has determined that ads with images which contain little copy, also know as text overlay, perform better.

Because of this, Facebook judges your images by the amount of text they contain for your ads and will rank the ad porly if it has too much text.

Facebook does this because it want’s your ads to be a success, but how much text is too much?

Tools to help you

Facebook understands that it’s hard to figure out if your image is going to pass the 20% rule, so it has created a Text Overlay tool you can use to check your image before you upload it to Facebook in your ad campaign.

Here is a link to Facebook’s Text Overlay tool so you can try it yourself:  https://www.facebook.com/ads/tools/text_overlay

 

Also, here are a few examples of what Facebook sees to be ok, a little too much text and way too much text.

Image Text OK

Your ad will run normally.

Image Text Low

Your ad’s reach may be slightly lower.

Image Text Medium

Your ad’s reach may be much lower.

Image Text High

Your ad may not run.

 

Need help?

If you are having trouble with your Facebook Advertising or need assistance creating stand out images for your ads, get in touch, I’d love to help you create captivating, appealing and clickable Facebook ads for your business.

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