If you’re finding Instagram a hard social channel to get into, here are my 10 tips for Instagram Success.
Tip 1 – Post Regularly
A regular posting schedule, between 2 – 3 posts a day is the optimal number of posts to boost your reach and get your content seen on Instagram.
Tip 2 – Post during peak times
Posting at the times when your audience is online is key. This will ensure that your content is served up while your audience is online, instead of your post getting lost.
Tip 4 – Instagram Stories is your friend
Instagram Stories is getting bigger and bigger. Did you know there are some accounts that just do Instagram stories? Make sure you’re posting on both Instagram itself and stories daily. And yes, your 3 posts a day can be one story and two posts…
Tip 5 – Be Social
It sounds like a strange one doesn’t it. But it’s not. Instagram is a social network, so the more you are on it, socializing, the better. For more information on how to be social on Instagram for your business, read my blog – Being Social on Instagram is good for Business.
Tip 6 – Mix it up
Post a variety of content, ranging from product/service posts, personal posts, meme type posts, etc. depending on your audience, to ensure you’re keeping your audience interested and they don’t feel like they’re seeing the same thing from you all the time.
Tip 7 – Clean out your friends’ list
I touch on this on another blog, but a regular clean out of who you’re following is good. It show’s Instagram that you’re engaged with the platform. A regular clean out it a good thing.
Tip 8 – Hashtags
Hashtags are your BFF when it comes to Instagram. Not only should you use Hashtags for your posts, but following Hashtags that are relevant to your industry and your audience is a great way to keep in touch. Follow Hashtags that are relevant to you, or that your ideal audience use and like and comment on posts that come up in your feed.
To find out more on how Hashtags can work for you on Instagram, read my blog – Why are Hashtags so important on Instagram.
Tip 9 – Reply to every Comment
Like and reply to every comment you receive on a post. This show’s Instagram that you’re interacting with the people who are interacting with you and improves your reach. Posts that are commented on (and replied to) within minutes of posting get better reach.
Tip 10 – Be genuine
No one likes a fake account or one that’s constantly selling to them. Be genuine, show some personality and enjoy the social side of the social network.
